Autozone Rebrand by Jessica Sudjana (Student Project)

Derrick Lin


Designer: Jessica Sudjana
Project Type: Student Project
School: Art Center College of Design
Course: Packaging Design
Tutor: Ania Borysiewicz and Andrew Gibbs
Location: USA
Packaging Contents: Cleaning wipes, applicator pads, wax, wrench
Packaging Materials: Plastic

The new Autozone creates a symbiotic and rewarding experience between the driver and their car. Integrating a new experience will attract audience that have not pay much attention to their car before. The new Autozone will allow different types of individuals who never have their hands on their car to experience their car in a very rewarding way.

What’s Unique?
My Packaging is a very unique approach to the automotive industry because the forms and shapes are inspired the heavy twists and turns of the gears.