Captain’s Reserve: Palate Shifter Imperial IPA

Derrick Lin


Agency: The EGC Group – Craft Beverage Division
Designer: Jimmy McCune
EcoPaper: KapStone
Printer: Keystone Paper & Box Co, Inc.
Project Type: Produced, Commercial Work
Client: Captain Lawrence Brewing Company
Location: Elmsford, NY
Packaging Contents: Craft Beer
Packaging Materials: Four Pack

The challenge was to create a package that not only looked unique, but also felt different. It had to look traditional and authentic to evoke the feeling, that this beer has been saved for a long time to push the ‘reserved’ aspect.

What’s Unique?
I decided to go with a smart-new 100% recyclable, 35% Post-Consumer, unprocessed brown craft paper made in the USA. The design allowed as much of this beautiful paper to shine through and adorned with a triple stamp of colored, silver metallic cold foil.