Agency: Brand Society
Project Type: Produced, Commercial Work
Location: Melbourne, Australia
Cherry Ripe’s 90th birthday was a landmark event for Cadbury. It presented a perfect opportunity to celebrate and spoil chocolate lovers with the decadence of a limited edition Cherry Ripe Dark Ganache.
To celebrate the big event we wanted to pay homage to the brand’s origins, expressing the true indulgence and extravagance of the 1920’s Deco period.The use of elaborate pattern-work and soft metallics, enabled us to step-up from the everyday offer and allowed consumers to recognise the product as a celebration and something special to cherish.