Cadbury Favourites – Limited Edition

Derrick Lin


Agency: Brand Society
Project Type: Produced, Commercial Work
Client: Cadbury
Packaging Content: Chocolate
Location: Melbourne, Australia

Favourites is the most joyful thing to bring to any and every social occasion, but for that extra special occasion it needed the ability to step up and be even more joyful and special. To do this the Favourites brand structure had to be flexible and an extra level of engagement needed to be added.

The solution was to add character! To make it more fun and more festive we created a bespoke, endearing Rudolph illustration that you just have to have. The design was applied to a limited edition tin format and the result was a beautiful festive gift that anyone would be thrilled to receive in their Christmas stocking. The metallic tin substrate was used to give the design a golden sparkle. Rudolph delivers the goods again!