Frutaria – Functional Nectars Juices (Student Project)

Designers: Estudio Cao, Lucaz Mathias, Thiago Riboura
Project Type: Student Project
Location: São Jose dos Campos, Brazil
Packaging Contents: Juice, Food
Packaging Materials: Carton

Packaging study conducted for the repositioning of nectar brand premium – more concentration of juice – Frutaria by Ultrapan. For the renewal of the line of Functional Nectars, that add to the juices, vegetables and fruit with therapeutic properties, seeking to bring more health to people. The main goal of the design project was to reduce the number of visual focus, leaving the front panel of lighter packaging and quick understanding. In a second step the aesthetics addressed sought a more fitness positioning, combining palettes brighter colors, lighter and organic lettering with patterns specific to each combination of ingredients. The initial study serve as a visual key to the diagram of other lines Frutaria products.

What’s Unique?
The main goal of the design project was to reduce the number of visual focus, leaving the front panel of lighter packaging and quick understanding. In a second step the aesthetics addressed sought a more fitness positioning, combining palettes brighter colors, lighter and organic lettering with patterns specific to each combination of ingredients.