Derrick Lin


Agency: Fluid Ideas
Project Type: Produced, Commercial Work
Client: Glennans
Location: Derby, UK
Packaging Contents: Vegetable Crisps

Carved and cooked in rural Staffordshire, Glennans is one of the UK’s favourite brands of vegetable crisps found on the shelves of supermarkets and farm shops nationwide. We were appointed to refresh the brand and packaging, focusing on the need to inject more personality and appetite appeal whilst building an engaging story around the provenance of the crisps. We’ve always loved packaging projects, so the opportunity to work with a local company on a national project was great fun. Poetry and parsnips it just works!