Gorkaya Yunost – Bitter Youth (Concept)

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Agency: Unblvbl
Project Type: Concept
Photo by Georgy Sorokin
Location: Nizhny Novgorod, Russia
Packaging Contents: Сocktails
Packaging Materials: Glass Bottle

The concept of cocktails Gorkaya Yunost (Bitter Youth).

Historically, that the cocktail culture has reach Russia from the West, and most cocktails were made using imported ingredients. In this project, the creators have decided to dream a little and imagine how would look the most popular cocktails and spirits of our loved ones.

The basis of the visual style are tattoos as a sign of a carefree youth, in a conscious age already reminded exactly how bitter youth exist.