Agency: The EGC Group – Craft Beverage Division
Designer: Jimmy McCune
Illustrator: Dan Vencatachellum
Linen Paper: Neenah Paper, Inc.
Printer: DWS Printing Associates Inc.
Project Type: Produced, Commercial Work
Client: Captain Lawrence Brewing Company
Location: Elmsford, NY
Packaging Contents: Craft Beer
Packaging Materials: Bottle Label
The challenge was to create a package that looked farm fresh for Captain Lawrence Brewing’s new line of fruit Sour Ales. We captured a rustic, hipster feel to appeal to Millennials. Each fruit is locally grown and sourced, so I created custom, vibrant watercolor illustrations for each fruit.
We decided to go with green, 750ml split bottles with cork and cage. We went with a luxurious, textured paper from Neenah, in order to capture a high-end, handcrafted look.