La Goutte d’evian

Agency: Grand Angle Design
Project Type: Produced, Commercial Work
Client: evian
Location: France
Packaging Contents: Water
Packaging Materials: PET

Grand Angle Design has been asked to create a brand new concept of 20 cl bottle of water with the shape of a drop for the famous evian brand. With no cap and no label, this nomad concept highlights simplicity and purity of the product and answers to on the go and environmental issues. With only one hand, is is possible to open, drink, squeeze and recycle : more than a new product concept, La Goutte d’evian is a new consumption habit.

The ultimate goal is to capture the essence of evian in each bottle.

What’s Unique?
Absolute technical challenge, Grand Angle Design had to design a uniquely shaped bottle which could be produced at an industrial level and adjustable to evian’s factory.