Derrick Lin


Agency: Ennis Perry Creative
Design, Creative Direction & Packaging Design: Haydn Deane & Anne Mason
Project Type: Produced, Commercial Work
Client: One Seed Perfume
Location: Australia
Packaging Contents: Perfume

One Seed is a boutique Australian organic perfumery passionate about creating wholly natural products without compromising on beauty or quality.

A re-branding exercise, One Seed approached Ennis Perry Creative to developed the One Seed brand and give the business a fresh new look and feel that spoke the true essence of their brand, and set them apart in the market.

The studio created a unique brand and packaging solution for One Seed – a perfect case study on how effective design shifts perceptions and influences buying behaviour. The project resulted in a 200% increase in sales and evidence that the right branding can change a business overnight.

What’s Unique?
The studio of Ennis Perry developed a unique brand for One Seed that exudes earthy luxury and sophistication, a luxe brand connected to nature. Branding was developed to bring a genuine, natural and intimate luxury to the customer.

Through the clever use of graphic elements and illustration the studio created a unique visual that embodies the brand ethos. Secondary patterns, typography and a earthy colour palette including a striking copper foil and white ink, all come together to form a beautiful and memorable brand.

The packaging solution for developed for One Seed is flexible & updatable, the solution allows for easy adaptability for new fragrances without major expense or production and importantly reduces any packaging going to waste – a sustainable solution for business and resources.