Pastor 2012 Red wines

Agency: kissmiklos
Photos: Bálint Jaksa
Project Type: Produced, Commercial Work
Client: Pastor Winery
Location: Szekszárd, Hungary
Packaging Contents: Wine
Packaging Materials: Glass, paper

Tibor Juhasz is the owner and winemaker at Pastor winery. His wines are fruity and fresh and often compete in national wine contests. Therefore my aim was to give his wines a fresh and unique, but fashionable and memorable look. I wanted to create something iconic, more than just a logo. I ended up designing a simple mark for the brand, that the winery can carry on using it in the future. This little something will make the wine bottles to stand out from the sea of other wine bottles in shops with very little design efforts. This detail comes from our everyday lives, clothing labels. This little piece of label will be telling us all the necessary information about the wine, and in the future it can easily be applied for new wines by changing the colours and text.

And in this year, I wanted to create a graphic design where the words are shaping a bunch of grapes and the letters represent the pieces of grapes.

What’s Unique?
The Pastor winery’s wines have a little design mark like a clothing labels. This little something will make the wine bottles to stand out from the sea of other wine bottles in shops. And in this year, the typography on labels, like bunch of grapes and the letters represent the pieces of grapes.