Rockland Bakery Water Bagel Packaging Redesign

Derrick Lin


Agency: Taktic Studio
Photographer: Lucas Zarebinski
Project Type: Produced, Commercial Work
Client: Rockland Bakery
Location: New York City, USA
Packaging Contents: Water Bagels

Rockland Bakery is one of the premier bakeries in the Northeast. Taktic Studio completely redesigned and updated this 75-year-old culinary institution’s logo and branding to give it a more contemporary appeal and vibe.

What’s Unique?
The objectives behind redesign were to incorporate newly redesigned brand and introduce it to Rockland Bakery loyal customers and beyond. Most importantly our goal was to help customer distinguish different types of bagels by packaging rather than bagels itself. Through many online and personal reviews, we have learned that customers were not able to tell from the packaging which bagels are which because of the poor readability. We introduced simple color system that associates different colors to specific flavors.