Brand: Supersonic Coffee
Designer: Brian W. Jones (Supersonic Coffee In-House Design)
Project Type: Produced, Commercial Work
Location: Berkeley, CA / USA
Packaging Contents: Coffee
Packaging Materials: Laminated PET and foil
Supersonic was born with the mission to create a world class specialty coffee company. Apart from enjoying delicious coffee, the company founders believe in the value of design and its power to differentiate, so it has been integral to the company from the very start. From the name itself, to the packaging and future cafes, the brand has positioned itself to make a unique impression.
Making great coffee is part craft and part science, but Supersonic has embraced the latter side of the trade with its branding. Supersonic is inspired by the marvels of the future, all of the things we were promised when we were young, and the never ending pursuit to create something better.
Supersonic’s new retail bags are not only meant to distinguish themselves from others on crowded retail shelves but also maintain freshness and quality. The custom shape of the bag utilizes a unique horizontal footprint that makes them more balanced as well as easily stackable. A die-cut pull tab reveals a resealable zip closure that allow users a convenient way to keep their coffee fresher for longer. Once the bag is opened, we didn’t want the experience to end, so our branding extends to the inside of the bag. The interior wallpaper is entirely unique for a coffee bag and it adds another level of detail that illuminates the coffee itself and adds another layer of joy to the experience.