Agency: The EGC Group – Craft Beverage Division
Designer: Jimmy McCune
Cold Foil: Kurz Transfer Products
Printer: Paris Art Label
Project Type: Produced, Commercial Work
Location: Huntington, NY
Packaging Contents: Bottled Water
Packaging Materials: Water Bottle
One of the most challenging package designs of my 18 year career. The client demanded a clean, minimalistic, see-through design. The brand logo had to be visible no matter how the consumer held the bottle. It had to stand out from an extremely over-cluttered bottled water space, and look “futuristically-healthy”.
I decided on a BPA FREE bullet-style bottle with reverse-printed, clear label and cap. We pushed condensing the label’s required Nutritional Facts’ visibility to FDA boundaries to allow the 3 logo on the bottle 3 times. We used a mix of transparent and opaque inks, delicately printed over reflective, silver metal cold foil to give it a unique, visual bling.