Tops/Roots (Student Project)

Designer: Anna-Maria Kandales-Vorobeva
Project Type: Student Project
School: Moscow State University of Printing Arts
Packaging Content: Organic Produce
Location: Russia

“Tops/Roots” — local organic vegetables and greens.

Design of this package based on the principle edibility part of the plant to show if it part is under the ground or over the ground. Reverse letter “K” remind about a little sprout.

There is no reason to hide that kind of product — the vegetable fresh and good by itself so it always speaks about itself better than picture or any word, so just put it in a transparent pack and sell.