Derrick Lin


Agency: Infinito Consultores
Project Type: Produced, Commercial Work
Client: Bembos
Packaging content: Fast food
Location: Lima, Peru

Bembos is the first hamburger chain in Peru, the brand today has more than 25 years of history despite international competition in the country. To Bembos, renewal is a constant challenge, the brand voice is always kept looking so young. And in that sense, the customer’s perception was to align to the new brand’s idea and graphics into the new millennial. As a result of the process, pop art was created to show their heritage, their slogans and activities of their years of market presence.