Lucca Delicatessen (Student Project)

Derrick Lin


Designer: Frida Thomsen
Project Type: Student Project
School: Academy of Art University
Course: Packaging 2
Tutor: Thomas McNulty
Location: San Francisco, United States
Packaging Contents: cheese, wine, salami, lemonade, olive oil, pasta, candy, pasta sauce, pesto, sandwich

Lucca Delicatessen, has been in business since 1929, and is located in the Marina in San Francisco. They have a really strong heritage, with returning loyal costumers. What they don’t have, is a brand identity, to represent themselves in an even more elegant way.

I wanted to create an identity and packaging system for them that kept their Italian old heritage look, but also had an influence from the ocean and the marina here in San Francisco. A modern and old combination to celebrate their strong business.