Uganda Safari Tea Pack (Concept)

Derrick Lin


Agency: Brands and Code Uganda ltd
Project Type: Concept
Location: Kampala, Uganda
Packaging Contents: Tea
Packaging Materials: Paper

Uganda Safari Tea is an Eagle holdings Ltd(EHL) tea brand.

Eagle holdings Ltd(EHL) is a company limited; an independent tea packaging company situated in Kampala-Uganda, East Africa.

A Ugandan Experience is a concept to visually evoke a bit of mood or feelings of what a Ugandan safari feels like; things that can easily be missed on a Ugandan safari. The patterns at the top and bottom of the pack have been inspired by one of the popular East African fabrics named “kitenge” commonly used in clothing. The giraffe and elephant shown moving clockwise are used to take you back to the wild journey “Ugandan safari”. The sun is a simple image used to give one a feel of the light and hot breeze in Uganda as one enjoys the sweet aroma of safari black tea. The pack is handy and can easily be carried anywhere, even in one’s travel pocket.