Badger State Brewing Company’s Pilot Series

Derrick Lin


Agency: Studiomax Design
Designer: Samantha Willey
Project Type: Produced, Commercial Work
Client: Badger State Brewing Company
Location: Green Bay, Wisconsin, USA
Packaging Contents: Craft Beer
Packaging Materials: glass, paper

Create a unique label for Badger State Brewing Company’s Pilot Series beer. These are hand-crafted, small batch beers that are sold exclusively in the Badger State Brewing Co.’s tap room.

For this labeled we wanted to emphasize the beer-making process since the beer is hand-crafted on site. The rest of the Badger State Brewing series is very hip and cool, so we wanted to continue that feeling in their Pilot Series label with simple, fun line drawings. There’s also a space where the brewer’s can hand write the type of beer, date the beer was brewed, and the batch number to give the label an overall hand-crafted, authentic feel.