Crackle & Co

Posted on

Derrick Lin


Agency: Watts Design
Project Type: Produced, Commercial Work
Client: Crackle & Co
Location: Australia
Packaging Contents: Pork Crackling
Packaging Materials: Matt Bopp film

Crackle & Co produces the most more-ish pork crackling around. This family-owned business works directly with local suppliers to produce a light, tasty and all-natural snack. We designed the logo with a script font to reflect the heritage aspect of natural farm products. In contrast the packaging is contemporary. We based it on a beer label and ribbon to convey the ideas of ‘great with beer’ and a ‘first class product’. Earthy tones and a hessian background combine to project a fresh and warm country feel.