DoMUšljija – Imagination or iMUgination

Petja Montanez


Agency: Publicis Slovenia
Art director Petja Montanez
Creative director: Uroš Goričan
Account manager: Nina Obradovič
Copywriter: Neja Činkole
Illustration Vladimir Leben
3D illustration Uroš Trujkić
Project Type: Produced, Commercial Work
Client: Ljubljanske mlekarne
Location: Ljubljana, Slovenia
Packaging Contents: Yoghurt
Packaging Materials: Plastic

Imagination or iMUgination – Limited edition of Dairy products – MU yoghurts

The initiative ” DoMUšljija knows no borders ” we want to promote creativity for all children and adults. Drawing is taking one of the most important activities through entertainment allows unlimited freedom for the realization of their own ideas and dreams. This nourishes the child in us – not only at a young age , but all the lives . There fore, we invited Slovenian artist Vladimir Leben with his illustrations Cow MU in a limited edition of your favorite yoghurt. First limited edition of MU yoghurts was born.