Petja Montanez


Best cookies and brownies in town have a new, delicious way of saying hello. Karim Atelier, a boutique sweet shop of renowned Slovenian chef, Karim Merdjadi, has wrapped his goodies in a discrete morphing pattern depicting a range of their sweets, from cakes to macarons, and all you can imagine in between. The execution also reflects the philosophy of the chef itself – blurring the borders of conventional when it comes to combining the ingredients and experimenting with flavour, taste, colour, shape and texture.

A limited, Christmas edition look, has been introduced for the holiday season. From Gift icon to Christmas tree is the discrete morphing pattern which makes all new but same.

Petja Montanez


Agency: Vodik

Art Director: Petja Montanez

Creative Director: Marko Senegačnik

Account Manager: Petra Zagmajster

Foto: Aljaž Uršej