Jazzy ‘Mano dorso’

Agency: artpump & Mayer McCann
Head Art director: Petja Montanez
Copy: Sonja Zlobko
Copy: Michal Lamprecht
Account Director: Janja Tekavec
Account Manager: Špela Vuga
Print house: Tomo Indihar peak
Location: Slovenia
Project Type: Produced
Client: Gramus d.o.o
Product Launch Location: Slovenia
Packaging Contents: Wine, red and white
Packaging Substrate / Materials: Glass bottle, plastic
Printing Process: Digital printing

This year’s 17th Jazz Kamp Kranj is one of the few executed events in this uncertain times of limited socializing that has provided visitors with unique festival experiences. With playfulness and great pleasure we designed and implemented the digital campaign, created the poster and prepared the promotional material.

The design and the message were rounded off by two emphases combined into a coherent whole. We highlighted the festival as a safe experience and event where visitors can relax listening the live music.

This jazz festival is even more special, as it is one of the few events with live music in Slovenia, which complied with all the necessary security measures and took place despite the pandemic measures. Visitors were taken into the parallel universe of music with a little help from special festival wines ‘Mano dorso’. Packaging label of the wine is artistically colored latex glove, which refers to the colorfulness of jazz music. This way we promoted wine sponsors of the festival.

Special limited edition of wine.

Visitors were taken into the parallel universe of music with a little help from special festival wines ‘Mano dorso’. The packaging label of the wine is artistically colored latex glove, which refers to the colorfulness of jazz music. This way we promoted wine sponsors of the festival. Power to the people. Enjoy the distance!