This year, the Jazz Kamp Kranj festival is celebrating its 20th anniversary, marking a significant milestone in its history.
In designing and implementing the promotion of the festival, we built on two key communication elements: the birthday cake and the musical theme of “Happy Birthday.”
In addition to our digital campaign, poster creation, an experiential billboard with live jazz musicians, and other promotional materials, we introduced special wine bottle stickers to commemorate the anniversary. The message “Vse naJazzboljše” or “Jazzy birthday” appears in artistically designed bold typography, complementing the festival’s celebratory theme and the essence of jazz music. Cheers, Jazz Kamp Kranj, here’s to many more years!