French Family

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Derrick Lin


Agency: L’Agence Daedalus
Project Type: Produced, Commercial Work
Client: GVG
Location: France
Packaging Contents: Rose Wine

Riding the wave of success enjoyed by summery rosé wines, we have designed a range – or a “family”, rather – of rosés with a fun, slightly offbeat image, baptised “French Family”. This first product line, which is bound to be followed by others, has its own illustrations: a gallery of characters with animal heads, bringing immediate likeability to the brand.