Varvaglione Limited Edition

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Agency: Idem Design
Project Type: Produced, Commercial Work
Client: Varvaglione
Location: Conversano, Italy
Packaging Contents: Wine

The Limited Edition Collection for Varvaglione consists in a series of packaging for two different types of Italian red wine: Negroamaro del Salento and Primitivo del Salento.

The idea was to create a design object, a cult, something precious and unique.

Our aim was to “dress” the bottle like a living object and, to do that, we took inspiration from fashion world by which we were fascinated. The fashion area we analyzed was the textile one, in which we chose two textures to “sewed” our packaging around the bottle.

Our work didn’t stop here, we also designed two special gift boxes (one for each texture chosen), in which are contained 6 bottles of wine.