GLUTENEX Gluten-Free Products

Derrick Lin


Agency: About Ad
Creative Head: Andrzej Kostus
Packaging Designer: Andrzej Kostus
Branding: Michal Dorofiejczyk, Wojciech Franka, Andrzej Kostus
Copywriter: Dorota Janta-Lipinska
Food photography: Mateusz Jerzyk
Project Type: Produced, Commercial Work
Client: Glutenex Sp. z o.o.
Location: Poland

Glutenex is polish company that produces gluten-free products. After 18 years of existence on the european market, the company decided to change their logo and whole set of packaging (over 250 products). The aim was to develop a packaging concept that will stand out from competitors’ products. Light, fresh, clean, simple and original. After that, the client decided to improve the recipe of all the products, thereby improving their quality.

Now, with new visual identity and first series of new packaging, they are stepping on another level, retargeting and changing their marketing activities.

What’s Unique?
Combination of light and fresh design with powerful, high-contrast food photography.