Plo Grand Batard (Concept)

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Agency: None Amen – Design/ Image & Communication
Director: Pierre Caizergues
Project Type: Concept
Location: France
Packaging Contents: Wine
Packaging Materials: Paper

We are talking about a wine label made in South of France. It is a premium wine aged in barrel for 24 months ($50). We produced only 856 bottles. Our concept is to offer an unusual blend of a red grape {caberenet sauvignon – 95%} and a white grape {chenin blanc – 5%}. This is the reason why we decided to name this wine “Grand Batard” (meaning “grand bastard”). We are the only winery to claim such a blend. This label is the cross road between tradition and innovation.