Speedo Kids (Student Project)

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Designer: Laia Pose Gratacós
Instructor: Kathrin Blatter
Project Type: Student Project
School: Academy of Art University
Location: USA
Packaging Contents: Swimwear
Packaging Materials: Paper, Mounting board

Objective
Research a sports brand and create a set of packaging, shopping bags and hang tags for a few of their existing products.

Approach
Speedo has always been known for their technical achievements and professional swimwear. When I discovered they had a line for kids who are just starting to learn how to swim I wanted to give them a more light-hearted look. I created fun packaging inspired by sea creatures with the idea that kids can not only enjoy the products, but also play with the boxes themselves.