Superdrug Hair Colourants

Agency: Biles Inc
Project Type: Produced, Commercial Work
Location: UK

Superdrug Updates Hair Colourants with a Packaging Redesign by Biles Inc.

UK high street retailer Superdrug has relaunched its semi-permanent colourants range with design by Biles Inc.

The new designs which started rolling out this week into 850+ stores, features models with their hair wrapping around the side and top of the boxes, enveloping the packs and clearly showing the colours in the range.

In bringing the range up to date, Biles Inc. also addressed various communication hierarchy issues making the colourants easier to shop, and communicating the keratin benefit.