Labis created the new packaging of the Classic Line of Wensky, with the goal of translating the tradition and quality of the brand. The packaging should facilitate the identification, by means of further differentiation between each product line.
Initially, the logo was redesigned. To redesign the labels, we were inspired by the values of the brand – Poland, tradition, originality and craftsmanship. The Polish tradition is clear in the new product tagline: “To Jest Piwo” – This is beer, in Polish.
Since the Brazilian consumer is not used to big variety of types of beer, we also translated the specialty and characteristics of each of the beers on the label. We start looking for references that carried the brand values and simultaneously translated each type of beer. We chose to associate each beer to an animal typically European. For example, the Beer Baltic Porter was associated to the Bison strength. Then, the graphic line graph was inspired by classic features of European beers, without losing sight of creating something different, that represented the brand and create a unique identity. In the process of creation, were also targeted production processes. The choice of printing media, Metallized BOPP, appreciated the graphic lines.
The work also involved the creation of a new website and gift packs.