Designer: Hugo Zapata
Project Type: Produced, Commercial Work
Client: Aceites Coosur
Location: Vilches, Jaén, Spain
Packaging Contents: Oil, olive oil
Packaging Materials: Paper, varnish, stamping
Coosur is a brand of life, settled in the domestic market of olive oil and a symbol of tradition and know-how, now wants to convey their link to the source, the olive grove, with the lifestyle of the Mediterranean peoples, reinforcing its image of ‘Maestros Aceiteros”.
This new brand image has relied on a more explicit line, which is more clearly identify the varieties and in maintaining a high profile tradition, the countryside and the olive, symbol of the origin of Coosur, closely linked to Jaen province, the main producer of olive oil worldwide.
The use of special metallic inks in a traditional product. Tradition and innovation together.