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Design Agency: VRS WPI Vilnius
Designer: Marija Mikulskienė
Project Type: Produced, Commercial Work
Client: Norvelita
Location: Vilnius, Lithuania
Packaging Contents: Fish products
Packaging Materials: Plastic

NORVELITA produced salmon and herring products. They made a line of products for Upper Mainstream Target Audience and we designed the packaging for it featuring a see-through fish-tail.

What’s Unique?
The packaging itself is black matt color which is unique for Lithuanian market as all fish products are normally in light green or blue color packaging. And the main design element that represents the product and gives the consumer the opportunity to see it is a see through fish-tail element in the centre of the packaging.