Pâtisserie Ludwig

Derrick Lin


Agency: Magnetic stories – the brand storytelling company
Creative Director: Oliver Semik
Creative Director: Lutz Suendermann
Project Type: Produced, Commercial Work
Client: Pâtisserie Ludwig
Location: Karlsruhe, Germany
Packaging Contents: Macrons, Chocolate, cakes, bread, jam,
Packaging Materials: Hot foil stamping, Aluminium, Plastic, Paper

Branding and Packaging Design for Pâtisserie Ludwig in Karlsruhe by magnetic stories – the brand storytelling company.

The two Pâtissiers Miriam Kungl and Sven Ludwig share one passion. Their common fascination for modern, creative pastry. It led 2011 in establishing the Pâtisserie Ludwig.

After passing through several German and international confectioneries Sven Ludwig wanted to blow fresh air into traditional pastry craft. He won several national and international titles and awards, which was ultimately crowned with the German masters in the confectionery trade.

2015 was the time to adapt the packaging design to the creative and outstanding quality of Pâtisserie Ludwig products. This resulted in a considerable increase in sales and demand. Yummy is worthwhile. Always!

What’s Unique?
Premium, minimalist design, typography and processing.