Designer: Todd Anderson
Project Type: Concept
Location: Cape Town / Bath, UK
Packaging Contents: Food Packaging
The Wadmans project was inspired by a deep interest in retail packaging design. The name ‘Wadmans’ was selected for the core brand identity, liking how the characters within the word could be abstracted to form an interesting and memorable symbol. The use of white space in the packaging allows each illustration to resonate and adds breathing space when the products are placed next to each other.
Striving to create a range of products that would challenge the common format of retail supermarket packaging design, an expressive illustration style was selected in place of the often-used photographic pack shot.