Agency: UDC Licensing Agency
Chief Marketing Executive: Irina Gromova
Illustrator: Evgeniya Gapchinskaya
Graphic Designer: Vladimir Prikhodskiy
Project Type: Produced, Commercial Work
Client: Malbi foods Ukraine (Millennium, Lyubimov)
Location: Kiev, Ukraine
Packaging Contents: Confectioneries (Chocolate)
Packaging Materials: Paper
We have developed a range of packaging for chocolate products for one of the largest confectionery companies in Ukraine – Malbi foods.
The main tasks that we faced:
– To create a product based on the creation of Ukrainian artist Eugenia Gapchinska
– The packaging should transmit the Christmas holidays spirit
– The packaging should stand out among competitors on the market shelf
The total package was released on 3 different formats, but in a single design.
Gapchinska is the first licensed brand of full value created in the territory of Ukraine and it’s the uniqueness of this project. A suchlike design packaging (combination of crafting basis and character) have never been used in Ukraine.
As a result, production has become one of the most sold in supermarkets and deservedly earn users’ love in social networks.