Erdinger Special Edition (Student Project)



Designer: Cristiano Loureiro
Project Type: Student Project
School: Instituto Politécnico do Cávado e do Ave
Course: Graphic Design
Location: Barcelos, Portugal

My goal in this project was to create a Special Edition to celebrate the 20 years of the Erdinger Fan Club. For this, I decided to choose the three beers most appreciated (weissbier, dunkel, pikantus). How is a brand that is well placed in the world market my idea was create a premium bottle, which could be as simple as possible, without break de identity.

There was an intervention in the bottles, they were painted with the color that is assigned to each model. Once painted, took a varnish which gave a matte appearance to the bottles.

For the presentation of bottles, was built a wooden box to give a more traditional look, which refers to the values of own brand and also to protect and save the product. This same box serves to expose the product and put it in the cellar of a fond beer.