Redtape Thaat (Student Project)

Derrick Lin


Designer: Riya Patil
Product Designer: Abhinav Arora
Project Type: Student Project
School: MIT Institute Of Design
Course: Packaging Design
Location: India, Pune
Packaging Contents: Formal shoes
Packaging Materials: corrugated sheet

Redtape Thaat – Formal Shoes packaging

Change in the shoes shape:
Shape of the shoes tend to change there are no separate sections for each shoes due to which both the shoes tend to rub against each other, leading to a change in shape as well as degrading of the surface.

Maintenance of shoes:
A high class formal shoes require constant and care,but a dedicated kit for the same is always missing with the shoes.

What’s Unique?
The concept was to build a compact and complete packaging for a pair of formal shoes. A packaging such that within itself comes a complete maintenance kit to keep the shoe ever shining and ever-lasting. The packaging contains a pair of shocks, 2 shoe laces, shoe polish and a shoe polishing brush.