Derrick Lin


Design Agency: Clik
Project Type: Produced, Commercial Work
Client: Sacred Elephant Incense
Location: Thaxted, UK
Packaging Contents: Pure luxury incense
Packaging Materials: Paper board

Branding for Sacred Elephant – Pure Luxury Incense

Sacred Elephant offer an incense like no other… handcrafted incense, traditionally prepared using only the purest, highest quality ingredients provided by nature, and made according to timeless recipes handed down through the generations. This results in a beautiful clean, smooth burning incense that transports you to another world, with luxurious fragrances to suit your every mood or meditation.

To design a visual identity, packaging and ecommerce store that reflected the pure, high quality and luxurious product they offer, as well as the brand’s spiritual and ethical ethos.

The modern, geometric interpretation of Ganesh we designed effectively captures the brand’s spiritual ethos. To create a feeling of purity, luxury and timelessness, we chose a simple monochrome colour palette that beautifully compliments the geometric logo design. Taking the less is more approach, white space was given a premium, both on the packaging and website. Individual symbols were designed for each scent, adding a splash of colour to the visual identity, and allowing the different scents to be easily identified on the shelf.

The packaging was designed to stand out among their competitors, and sit alongside premium brands on the shelves of high end stores. We decided on a paper board with a subtle texture, contrasted with a smooth debossed logo, making the box very tactile and adding to the overall sensory brand experience. The eco-friendly boxes are recyclable, and printed using vegetable based inks and water based coating.