Designer: Emily McGaughey
Project Type: Student Project
School: Edinboro University
Course: Senior Portfolio – Thesis
Tutor: Brigette Davitt
Location: Edinboro, PA, USA
Packaging Contents: Yarn, knitting instructions.
Packaging Materials: Paper
The Knitting Man[ual] is a rebrand of knitting products to help convince men to overcome previously established stereotypes. Through the use of humor and the simplification of knitting patterns I created the identity of The Knitting Man[ual] to be easily approachable for men. My packaging also features die cuts so the consumer would be able to feel the yarn before their purchase.
The Knitting Man[ual] is trying to rebrand a stereotype by bringing an entirely new audience to the craft of knitting.