Design Agency: Eminent Creative
Desigmer: Nicole Teh
Project Type: Produced, Commercial Work
Location: Petaling Jaya, Malaysia
Packaging Contents: Wine bottles and other festive delicacies
Packaging Materials: Silky premium paper
Designed to celebrate life’s momentous occasions, PEREKA.my promotes Malaysian identity to the world through innovative print executions and unique illustrations that stand out from the crowd.
Set in an iconic setting of an olden day Chinese shophouse, the gift box is designed to rekindle ties by taking us down the memory lane of golden age celebrations. Graphics applied to the packaging highlights clear communication of festive joy all around. There’s also a blank card for wishes of good fortune should you prefer to restore hopes of prosperity into the coming year in your own handwriting.
With a capacity of 1.8kg, the packaging is designed to transport and protect – the perfect carrier for prosperous delicacies at Chinese New Year gatherings. Those planning to show respect to the hostess with a gift pack can also appreciate the lasting impression of an elegant accent to the table.