Design Agency: Design Womb
Project Type: Produced, Commercial Work
Food Stylist (Packaging Photography): Johanna Lowe
Photography: Lucy Hewett
Copy-writing & Brand Voice: Zach Golden
Client: Jaali Bean
Location: Chicago, Illinois
Packaging Contents: Lentils & Rice, Soup Kits
Packaging Materials: Paper

Jaali Bean is passionate about helping people discover Indian food at home.

Design Womb revisited the brand’s identity and overall brand strategy to execute and deliver a cohesive collection of soup kits and boxed lentils and rice. The new packaging design reflects our careful art direction, brand voice, copy writing, photography, and identity. The brand strategy balances modern with ease and excitement. The food packaging feels healthy, and the layouts are bold and dynamic.

The results deliver a retail-ready set of cohesive food packaging design which includes boxes and standup flexible pouches.

What’s Unique?
Matte pouch with spot gloss and clear bottom window