Selecção de Enófilos Rebranding

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Derrick Lin


Design Agency: ADWORKS – Supreme Branding & Advertising
Project Type: Produced, Commercial Work
Client: Intermarché – Selecção de Enófilos
Location: Lisbon, Portugal
Packaging Contents: Wine
Packaging Materials: Glass

The challenge was to develop a full extent range of wines that can be different enough to the consumer but that are interpreted as a unique brand, despite the wines come from different regions.

What’s Unique?
We created a cohesive layout that celebrates de diferences between all of the regions were these wines come from. For example, in Alentejo, mostly known for its gorgeous planes, we used straight lines. For the Douro Region, we used the same shapes we can easily spot on this river riverbanks. The colours differ with the type of wine: Red, White, Reserve, or green. This differences are mostly inspired by the color of the wine itself, but also for the aromas and notes detected on tasting.