AEIJST – Styrian Pale Gin

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Designer: Christina Michelitsch
Project Type: Produced, Commercial Work
Client: Wolfgang Thomann
Location: Austria
Packaging Contents: Pale Gin

Aeijst (pronounced aced) is a Styrian gin. It’s crafted in southern Styria (Austria) to be exact. We even named it after a local dialect word for branches. Aeijst is made from 100% organic ingredients. The Thomann family savored nine different botanicals individually and combined them into one harmonic recipe. Handcrafted out of honest convictions. Balanced in its taste. Puristic, but not simple:

Brand identity, corporate design und packaging were all developed from the ground up. The combination of nine botanicals for the gin, as well as the passion for creating it with the best ingredients were key in the briefing for the product. The Thomann family wanted their product to be a reflection of themselves and their work ethic: puristic, charming, reliable, elegant, confident, uncomplicated, low-key, regional but not rural and with a hint of wit.

The branding includes the branding of the bottle, design for and illustration of the wrapping paper, design of the greeting cards, hang tags and a brand book that can be found inside of the box, as well as additional stationary material, a website and their social media presence.