Look Mate London

Derrick Lin


Design Agency: Yelo
Visual Artist: Daniel Triendl, Gabriela Dell Welle
Industrial Designer: Nick Rawcliffe
Designer: David Harutyunyan
Photographer: Daniel GHazaryan
Project Manager: Vahagn Hovhannisyan
Project Type: Produced, Commercial Work
Client: Look Mate London
Location: London, UK
Packaging Contents: Socks
Packaging Materials: Recycled Paper

Every time Look Mate tells a different story.

Look Mate makes creative socks for people who want to start a day with fun, playful and high-quality socks. Every pair of Look mate socks begins with a collaboration with an inspiring designer and a design which combines fun with functionality. Look Mate’s goal was to make an exquisite sock with an urban runner in mind–a day-to-night sock that would be just as perfect paired with a nice suit during the day as it would be worn for an evening sprint. The London-based company believes that socks should be one of the life’s small pleasures.

What’s Unique?
As each collaboration is with the different designer the goal was to create simple, minimalist packaging and customise it with elements like stickers and product story books which tells the inspiration behind each product.

Each month a new design is released and delivered to subscribers which make Look Mate London community unique.

Sock Design Credits:
Daniel Triendl – Jungle Fever
Gabriela Dell Welle – Geometric
David Harutyunyan – Candy & Can
Nick Rawcliffe – 6k Runners Edition