Design Agency: Terminal design
Creative director Ivan
Project Type: Produced, Commercial Work
Client: Meat bar, Meat Makers
Location: St. Petersburg, Russia
Packaging Contents: Meat products
Packaging Materials: Paper box
The first bar of the new network Meat Makers opened in St. Petersburg. Brutal restaurant serving pastrami, porchetta, pork and chicken cooked over a fire in a special way. This unusual meal can be enjoyed in the bar or taken outside in a special box. The packaging shows the animals, which are likely to be found in hell, because they are trying to fry each other alive, fighting and reminding real devils.
It’s written “What the hell?” on the packaging. Thus, the seller asks the customer whether to put the pork, beef or chicken. He marks with red one or more “devils” on the box in accordance with the customer’s choice and makes an appropriate inscription with the name of the product.
Original name — “What the hell?”. Graphic design, illustration. Communication between customer & seller.