Otoño – 100% Ibérico de Huelva

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Derrick Lin


Creative Agency: Tres Tipos Gráficos
Illustrations: Muti
Project Type: Produced, Commercial Work
Location: Spain

Otoño is 100% Ibérico Spanish ham made from free-range pigs raised in a sustainable environment. We chose the brand name, “Otoño” (Autumn), as it represents a direct reference to the idea of climate and natural environment, as well as to the trees that produce the acorns, which are crucial to the quality and distinction of this exquisite product.

Ibérico Ham is an exclusive, only Spanish product, and we wanted to represent the importance of its origins to this product’s identity. The presence of the unique Spanish letter “Ñ” reinforces its roots. Also the symmetrical rhythm of the three capital “O’s” helps generate a strong, stable logo.

The logo’s most singular trait is the shape over of the “Ñ” character, based on the historic Spanish typeface, Ibarra Real, which lends a very special and authentic design to this unique accent. A new sans typeface was built around that special shape, which is also reminiscent of the traditional geometry-based iron logos from old “ganaderías” (livestock ranches).

Respect for tradition and a dedication to safeguarding the environment is crucial to the brand’s essence. This is reflected in the brand’s identity through various illustrations of the three main species of acorn trees: Quejigo, Alcornoque and Encina. The illustrations were made by Muti.

The packaging collection functions as a set, where each of the three main products is represented with its own tree species. The leaf blueprints provide each product with its own individual identity, thereby enriching the brand experience of the whole product range and creating a strong link to the brand name “Autumn”.