SONIC Drive-In – Summer 2016



Design Agency: Sullivan Higdon & Sink
Creative Director(s): Jon Kowing & Parc Masterson
Art Director: Eric Liles
Copywriter: Elena Owens
Illustrator: Eric Liles
Photographer: Brian Yates
Project Type: Produced, Commercial Work
Client: SONIC® Drive-In
Location: Oklahoma City, USA
Packaging Contents: Food
Packaging Materials: Paper, styrofoam

Sullivan Higdon & Sink is putting summer right in the palm of customers’ hands for SONIC® Drive-Ins. Tasked with combining seasonality with the Drive-In experience, the agency created a new packaging family that makes SONIC® the ultimate destination for summer fun.

Four designs were developed and spread across five cups and two bag sizes. The designs feature different summer destinations, including a beach getaway, a flavor-filled road trip, a campout and a pool party. In each one, the cup is personified, demonstrating that wherever summer takes you, SONIC® is there to help you drink it in. The playful design elements and bright colors send customers on a delicious adventure that will keep them coming back for more all season.