SOS Cuts

Posted on

Derrick Lin


Design Agency: JPM & Associes
Project Type: Produced, Commercial Work
Client: Urgo
Location: Dijon, France
Packaging Contents: Strip dressing
Packaging Materials: Plastic

Half donut half buoy, the latest innovation from the brand Urgo is mostly a phenomenon on the market of superficial wounds and minor cuts!

“SOS Coupures” (SOS cuts) is a new self-adhesive strip that stops the bleeding by compression for every little everyday emergencies!

At JPM & Associés, we have been glad to participate in this project from the beginning of the idea, through a product design, balancing emergence goals, ergonomics and compliance with multiple constraints. As a result of a long study of shape, materials and design, we are proud of the result, as it combines two essential concepts: Pragmatism & Impact.