Posted on

Derrick Lin


Design Agency: FAZdesign
Project Type: Produced, Commercial Work
Client: GILTAR
Location: Joinville, Brazil
Packaging Contents: Auto gate control
Packaging Materials: Cardboard

The TX Car is a product that allows the opening and closing gates operation through the car’s high beam flashing. In addition to this feature, it also eliminates the need for other components, using only the vehicle battery, where it is installed.

FAZdesign developed for this product a packaging with distinct format, using as a starting point an existing dieline idea extract from “Packaging & Dielines” (free book of The Dieline blog), giving added value to it, and underlining their characteristics and enhancing its display at the Point of Sale.

The packaging dieline, its functioning and the possibility of exposure in two different ways – in dropouts or disposed in shelves – increased the perception of the product towards competitors.

The lettering, which appears highlighted, with simple lines and san serif typefaces, facilitate reading by the consumer. The colors used, besides belonging to the colors palette of the brand, differentiate the packaging and attach modernity to the product.

The new packaging has allowed a true repositioning on the market, delivering more professionalism, demonstrating the power that a good package has, even in a segment that does not have this culture.